From radio queen to popular vlogger and now, ladies, right here comes a impress-novel Caroline Mutoko, the industry entrepreneur. As of this present day, you might well presumably scurry into your current Nairobi class retailer and bag your self primarily the latest addition to the lipstick family, ‘I AM’ a product by seasoned profession broadcaster Caroline Mutoko, who has teamed up with Pauline Cosmetics to variety this product.
They are within the market in four beautifully designed, packaged and ideal color preference leaving your lips feeling at ease and lasts for 8 hours and most critically, works with every pores and skin tone.
Pauline Cosmetics is a local beauty company that offers variety-up products created particularly for the African woman. Founder and CEO Nelly Tuikong says, “Lipstick is our #1 seller, we are at ease to cater to the African woman who needs diverse shades on her lips.”
Caroline made the announcement over the weekend on social media with snippets of her wearing the emblem.
The ‘IAM’ lipstick is a limited-version lipstick and as shared on her Instagram web bid, “it’s for the fierce boss woman who never stopped being a woman, it’s for the woman who quiet needs to lift style and glamour to the boardroom, it’s for the woman who’s quiet ‘changing into’ and for that huge woman who’s doing it all nonetheless quiet cares for the strategy she looks.”
The class and deepest care industry is one of the important fastest rising industries in Kenya having grown by 400 percent in four years from Sh 26 billion in 2011 to over Sh 100 billion in 2015, in accordance with KPMG estimates.
In response to a sleek article in a single of the dailies, “ barely a group of Kenyan females consume over Sh20,000 a month to settle face products ranging from moisturizer and primer, sunscreen, then foundation and concealer, glimpse pencil or eyebrow pomade, eyeliner or mascara, lipstick and lastly blush powder.”
Caroline joins a rising listing of celebrities who possess stepped into the cosmetics line industry, whether or no longer it’s their glean or an alliance with a renowned impress. These consist of Rihanna, Kylie Jenner, Drew Barrymore, Victoria Beckham, Eva Mendez and within the community, Huddah Monroe (pictures courtesy of Caroline Mutoko).